If you want to optimize your site for search engines and improve your ranking on Google, Yoast SEO is one of the best tools available for WordPress. It helps you evaluate your content and suggests improvements for more effective SEO. The aim is to turn all the plugin’s indications green! Here’s a complete guide to achieving that result. 🚀
Boas práticas para escrita
1. choose a focused keyword
The main keyword is the term that best defines the content of your page. To ensure good SEO:
- Choose a keyword that is relevant to the topic of the post.
- Use this keyword in the title, URL, meta description and throughout the text.
- Avoid repeating the keyword too much to avoid being penalized for keyword stuffing.
2. Optimize the Title and Meta Description
The title and meta description are key to attracting clicks on search engines.
- SEO title: It should be between 50 and 60 characters long and include the keyword.
- Meta description: This should be between 120 and 155 characters long and persuasive.
- Friendly URL: Use keywords and avoid irrelevant terms such as “and”, “from”, “to”.
3. Improve Text Readability
Yoast SEO also assesses the readability of the content. To ensure a pleasant read:
- Use short paragraphs (maximum 3 lines per paragraph).
- Add subheadings (H2, H3, H4) to better organize the text.
- Use lists and bold to highlight important information.
- Evite frases Avoid long, complex sentences. longas e complexas.
4. Add internal and external links
Links are essential for SEO. They help search engines understand your content better and increase the time spent on your site.
- Internal links: Reference other content on your site.
- Links externos: Insira links para fontes confiáveis e relevantes.
5. Optimize Images
Well-optimized images improve the user experience and have an impact on SEO.
- Use descriptive file names (example: “seo-wordpress-otimizado.jpg”).
- Fill in the alt text with keywords.
- Compress images to improve site speed.
6. Check the Content Size
Yoast recommends that a post should be at least 300 words long, but for better ranking, the ideal is over 1000 words.
7. Control Keyword Density
The keyword should appear naturally in the text. Avoid exaggeration, but make sure it is strategically distributed. Keyword density
8. Activate the XML Sitemap
Yoast SEO allows you to generate an XML sitemap, making it easier for Google to crawl your site. To activate it:
- Go to Yoast SEO > Resources.
- Activate the XML sitemaps option.
- Submit the sitemap to Google Search Console.
9. Configure Schema and Structured Data
Activating Schema in Yoast SEO helps Google understand your content better and can generate rich snippets in search results. Simply go to the plugin’s settings and define the type of content.
10. Ensure a Fast and Responsive Website
Site speed is a crucial factor for SEO.
- Use tools such as Google PageSpeed Insights to test performance.
- Enable caching and use a good hosting server.
- Your site needs to be 100% responsive, working well on mobile.
Conclusion
By following these tips, you’ll be able to turn all of Yoast SEO’s indications green and optimize your site for search engines! Need help with SEO or creating optimized websites? Get in touch and find out how we can improve your online presence!
See you next time!
